Blankets, the Original Viral Media

... AIDS, as I learned in 1995 when I visited portions of the quilt on display in my small hometown in South Dakota. HIV/AIDS was a distant problem (if a problem at all) to people in this town, but they knew the quilt and quilting intimately -- and thus ...

http://www.theatlantic.com/technology/archive/2013/07/blankets-the-original-viral-media/277512/